A Plus Academy — Dedicated to Education

Privacy Policy

Last updated: June 2026

1. Who We Are

A Plus Academy is a private tutoring academy registered in England and Wales (Company No. 11862627). We are the data controller for personal data collected through this website and our services.

Registered Office: [Registered office address to be confirmed]

2. What Data We Collect

We may collect the following personal data:

  • Parent/guardian name, email address, phone number
  • Child's name, age, year group, and school (provided by the parent/guardian)
  • Assessment results and academic progress records
  • Booking and payment information
  • Website usage data (only with your consent — see our Cookie Policy)

3. Children's Data

We take the privacy of children seriously and are mindful of the ICO's Age Appropriate Design Code (Children's Code). We do not collect personal data directly from children. All information about a child is provided to us by their parent or legal guardian.

Parents and guardians have the right to access, rectify, or request deletion of their child's data at any time by contacting us.

4. Lawful Basis for Processing

We process personal data on the following lawful bases:

  • Contract: To provide tutoring services you have requested or enquired about.
  • Legitimate interests: To respond to enquiries, improve our services, and ensure safeguarding.
  • Consent: For analytics cookies and marketing communications (where applicable).
  • Legal obligation: To comply with safeguarding, tax, and company law requirements.

5. How We Use Your Data

We use your personal data to:

  • Process assessment bookings and manage tuition sessions
  • Communicate with you about your child's progress
  • Respond to enquiries and provide customer support
  • Comply with our safeguarding obligations
  • Improve our website and services (with your consent for analytics)

6. Data Sharing

We do not sell your personal data. We may share data with:

  • Our tutoring staff (on a need-to-know basis for delivering services)
  • Ofsted or regulatory bodies (where legally required)
  • IT service providers who process data on our behalf (under data processing agreements)
  • Law enforcement (if legally required)

7. Data Retention

We retain personal data for as long as necessary to provide our services and comply with legal obligations. Enquiry data is retained for up to 2 years. Student records are retained for up to 6 years after the last session.

8. Your Rights

Under UK GDPR, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data
  • Object to or restrict processing
  • Data portability
  • Withdraw consent at any time

To exercise any of these rights, contact us at knowledge@aplusacademy.co.uk.

9. Cookies

For details about how we use cookies, please see our Cookie Policy.

10. Complaints

If you are unhappy with how we handle your data, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

11. Changes to This Policy

We may update this policy from time to time. Changes will be posted on this page with an updated revision date.